outdoor ads for Smart car ads campaign

concept:

-Using the colours of Smart car represent the personality of people.
-Different personality of people choosing different colour of Smart car for their own, such as pink colour represent cutie, black represent mystery, gold represent elegent, blue represent cool, yellow represent sporty and red represent passion.

Mega screen

Billboard (1)

Billboard (2)

New Zealand Natural ice-cream campaign

We came out an idea which is to promote the Frozen Yoghurt ice-cream.
This is the 100% fat free ice-cream which is match with the market today.
People like something sweet and at the same time also want to control their
weight, so Frozen Yoghurt is their perfect choice!

This whole promotion is launch together with the coming up Valentine Day.
So we use the Frozen Yoghurt ice-cream cone to create a couple to make it more lively.

Poster

T-shirt

Promotion Voucher

Myself

medium: poster colour, artline pen

Greeting card

1. Halloween greeting card (pop-up)








2. Christmas greeting card

Poster (myself exibition)

"Escape from Reality Life"

magazine layout

Wine & Dine magazine cover layout

Redesign the cover of "Wine & Dine" magazine
and playing with the typo.