Friday, November 6, 2009
Thursday, November 5, 2009
Putrajaya (corporate identity)
Introducing the logo:
Putrajaya is a Federal Territory City. It also a Federal Government Administration Centre of Malaysia.
For my design, I used Islamic grid as my idea. Based on my research, the building of Putrajaya was built by using the Islamic grid idea. It form with organized, symmetry, and balance. Therefore Putrajaya emerged as a well-planned city with iconic buildings and lovely homes amidst parks, gardens and landscaping.
The green colour represent the nature of Putrajaya.
symbol construction grid
symbol construction grid(a)
black and white logo on various shades of black
Putrajaya is a Federal Territory City. It also a Federal Government Administration Centre of Malaysia.
For my design, I used Islamic grid as my idea. Based on my research, the building of Putrajaya was built by using the Islamic grid idea. It form with organized, symmetry, and balance. Therefore Putrajaya emerged as a well-planned city with iconic buildings and lovely homes amidst parks, gardens and landscaping.
The green colour represent the nature of Putrajaya.
Logo
symbol construction grid
symbol construction grid(a)
symbol construction grid(b)
symbol construction grid(c)
logo colours
logo integrity
warning: example of what to avoid
warning: example of what to avoid
black and white logo on various shades of black
logo on colored background
logo on coloured background
corporate typeface
corporate type
STATIONERY SET
facsimile
facsimile
compliments slip
Letterhead sheet
continuation sheet
name card
BRAND EXTENSION
signboard (1)
signboard (1)
signboard (2)
signboard (3)
billboard (1)
billboard (2)
bus
information counter
Wednesday, November 4, 2009
Tuesday, November 3, 2009
outdoor ads for Smart car ads campaign
concept:
-Using the colours of Smart car represent the personality of people.
-Different personality of people choosing different colour of Smart car for their own, such as pink colour represent cutie, black represent mystery, gold represent elegent, blue represent cool, yellow represent sporty and red represent passion.
-Using the colours of Smart car represent the personality of people.
-Different personality of people choosing different colour of Smart car for their own, such as pink colour represent cutie, black represent mystery, gold represent elegent, blue represent cool, yellow represent sporty and red represent passion.
Mega screen
Billboard (1)
Billboard (2)
New Zealand Natural ice-cream campaign
We came out an idea which is to promote the Frozen Yoghurt ice-cream.
This is the 100% fat free ice-cream which is match with the market today.
People like something sweet and at the same time also want to control their
weight, so Frozen Yoghurt is their perfect choice!
This whole promotion is launch together with the coming up Valentine Day.
So we use the Frozen Yoghurt ice-cream cone to create a couple to make it more lively.
Promotion Voucher
This is the 100% fat free ice-cream which is match with the market today.
People like something sweet and at the same time also want to control their
weight, so Frozen Yoghurt is their perfect choice!
This whole promotion is launch together with the coming up Valentine Day.
So we use the Frozen Yoghurt ice-cream cone to create a couple to make it more lively.
Poster
T-shirt
Promotion Voucher
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